Search Engine Optimization (SEO) is the most viable and cost-effective way to understand and reach your customers in key moments that matter. This year, the need for SEO rose to an all-time high. As consumers shifted to online, even the most traditional businesses realized that they need to accelerate the marketing game to digital sooner. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords and building backlinks. The gamut of digital marketing services has been growing exponentially over the years since 2000. SEO certainly improves a website’s overall searchability and visibility, but what other real value does it offer? Is SEO just hyped or it has some metal to its worth?
15 REASONS WHY BUSINESSES NEED SEO:
1. ORGANIC SEARCH IS THE PRIMARY SOURCE OF WEBSITE TRAFFIC
Being highly visible as a trusted resource by Google and other search engines will always work in the brand’s favour, in turn creating huge numbers in website traffic.
2. SEO BUILDS TRUST & CREDIBILITY
Establishing a brand as an authority takes patience & commitment, which is built over time. Hence, SEO relies on offering quality product & services to the customer to build a good name for the brand.
3. HELPS IN UNDERSTANDING THE VOICE OF THE CONSUMER
From understanding market shifts to consumer intent in granular detail, SEO tells us what customers want & need, also shares clear signals of user behaviour.
4. LEADS TO BETTER USER EXPERIENCE
Customers know what they want, so if they can’t find it, then it’s definitely a red-flag for the company or brand. A clear example is of Google- how it has become more of a answer engine offering sought-after data directly on the SERPs.
5. LOCAL SEO MEANS MORE ENGAGEMENT, TRAFFIC & CONVERSIONS
Such optimization focuses on specific neighbourhoods, towns, cities, regions or even states to establish a viable medium for a brand’s messaging on a local level via local citations, backlinks, regional listings, etc.
6. HUGE IMPACT ON THE BUYING CYCLE
Local SEO enhances the brands’ visibility in the places where people need them for a worthy connection to be made.
7. TIMELY UPADATION OF BEST PRACTICES
Being proactive & monitoring significant algorithm changes is always going to benefit the brands, SEO ensures you to be on top of the loop.
8. HELPS YOU UNDERSTAND THE WEB ENVIRONMENT
Knowing the environment of the web includes tactics being used by other local comparable businesses will be beneficial for those brands.
9. RELATIVELY COST-EFFECTIVE OPTION
Best SEO companies & businesses believe that SEO is relatively inexpensive in the grand scheme of things & the payoff will most likely be considerable in terms of a brand’s benefit to the bottom line.
10. SEO IS PR
It helps in building long-term equity for your brand as a good ranking & favourable placement help in elevating your brand’s profile.
11. IT IS A LONG-TERM STRATEGY
It simply infers that the more SEO time effort & budget committed to it, the better & longer a website stands to be a worthy contender in its market.
Yes, SEO is quantifiable as you can measure almost any progress with proper tracking, data & analytics.
13. BRINGS FORTH NEWER OPPORTUNITIES
It can be said for SEO that the better a brand is understood, the more opportunities will arise to help it thrive as high-quality SEO always finds means of discovering & leveraging new opportunities for brands to outshine low performing competitors.
14. IT IS A ZERO-SUM GAME
Its zero-click SERP shows the answer directly at the top of a Google search result, hence the search intent of the user is satisfied without having to click any actual search result links.
15. SEO IS OMNIPRESENT
Leading Digital marketing agencies in Gurgaon vouch for SEO as a clever marketing tactic as consumers will always want products and services online & in the most cost-effective way. Hence, next-gen search engines powered by deep neural networks and machine learning are set to explode in market value from $14.9billion to $55.7billion by 2025.
As it is evident from the above discussion, there’s a lot to learn about SEO. But considering how much targeted traffic SEO can bring, it can be totally worth the time and effort. The role of SEO has expanded over the last few years as it helps consumers when in need & implementing robust quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts. No doubt, SEO has its challenges, but the opportunities it brings along are surely future-proof success.