It appears to be a basic equation: more people spending too much time online combined with businesses keen to improve their online presence equals a promising post-COVID environment for a digital marketing agency in Gurgaon and throughout the world.
But, as we all are aware, life is not so easy, and marketing companies will need to adjust to the actuality of this new environment.
Consumer behaviour has been irreversibly changed as a result of the pandemic.
With several people restricted to their houses for longer timeframes, 2020 saw a significant shift in how people received information.
This is a major shift in people's behaviour, and it is just one example of how they have accepted the online world. The more people connect with these technologies and appreciate them, the more likely they will become a regular part of their life, pandemic or not.
This means more opportunities to reach customers for a digital marketing company, but there is a catch. People will become more receptive to marketing communications that do not convey the correct tone as they become more accustomed to these digital platforms.
Digital marketing services may reach more people in the future, but getting clients to bring action will remain a struggle.
We noticed substantial drops in click-through rates (CTRs) on different platforms at the beginning of the pandemic, with the CTR for Google search advertising plunging 41% year over year in Q1 2019. Companies will have to keep upgrading and investing in quality if these trends continue and individuals become more resistant to online marketing.
Whether hiring top-tier copywriters and graphic designers or using digital innovations that prioritise user experience, companies will have to pull out all the stops in the post-COVID world to ensure their promotional strategies are effective. Agencies cannot afford to relax now that there are more consumers online than ever before.
The world had to adjust to working from home during the pandemic. The amazing thing was that many companies found it to be highly successful. Many of the world's most recognisable corporations have pledged to make working from home the new normal.
Although digital marketing agencies were well-prepared for this shift in general, there were several noteworthy trends. The business suffered a hit in the early weeks and months of COVID-19, but one research found that 80 per cent of agencies who experienced a 30 per cent rise in income were outsourcing.
These companies understood they could forego costly facilities and instead rely on the freelancing economy to deliver excellent services to clients on demand. This has become a seamless process, allowing agencies to complete highly specialised work without the need for full-time workers.
This allows digital marketing agencies to be considerably more agile, reducing fixed costs and swiftly growing to meet customer needs. Many companies might not have made this move if it had not been for the pandemic.
More and more businesses recognise the significance of having an online presence, which has been running on for years. Even for people who were unshakeable about not using the internet, the pandemic put things in perspective.
Businesses were forced to blend to improve their online presence, and digital marketing agencies reaped the benefits.
Brands that can place themselves as strategic partners rather than just another service provider will have an asset in the digital marketing arena, which will get more crowded.
COVID-19 may not have entirely transformed the future of digital marketing companies, but it has accelerated current trends. While marketing agencies effectively responded to these changes during the pandemic, they will need to do so again once it is over.
It will be essential to understand how consumers and clients have changed their behaviour and tailoring your offerings to meet those changes. There may be an increased requirement for digital marketing services in the future, but this will be counterbalanced by increased competition. You will have to set a solid brand and invest in flexibility that benefits your clients and company to get noticed.
The future is bright for digital marketing companies in the post-COVID era, but only those can adjust to the change. QWERTY Brand Solutions has already adapted to this new environment and is ready to help you with the establishment of your online business efficiently.