ROLE OF SEO IN OPTIMIZING YOUR WEBSITE

Search Engine Optimization (SEO) is simply the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them higher. It clearly helps in optimizing your visibility online by increasing your online traffic (quantitatively and qualitatively) and providing you a better chance to reach out to maximum number of people. Collaborating with a leading digital marketing agency in Gurgaon can leverage the benefits that SEO entails for your business growth. Being an expert in the domain, they can help you reap the maximum benefits on your investment in some clever digital marketing services specially curated for your business model.

Some SERP statistics will provide a clear picture of the current state of search engines-

• Search engines are the starting point for 68% of online experiences
• Google search, Google images and Google Maps account for 92.96% of global traffic
• Google owns a market share of over 85% in the global search market
• Visual content will continue to generate impressive growth and opportunity for leads
• SEO can increase the business value of a blog visit by 429%
• 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative
• Top page listed in Google search has an average click-through rate of 32%
• Conversion rate fall by 4.42% for every extra second that it takes your website to load

Do you know, if you’re not on top of these lists then you are never going to reach your customers online, moreover you’re losing money every way. SEO plays a key role in your business as:

• Without SEO, you’re missing on around 63000 searches every second, losing out on million opportunities for your business’s online presence
• You’ll be losing 14.6% leads
• You’ll miss out the opportunity of outperforming large competitors
• You’re ignoring huge potential of building organic traffic online
• You may lose out on key information of customer’s demographics, behaviour patterns and choices
• You might be wasting time on cold calling, networking and other push advertising

Importance of SEO for your business:

• Wider brand visibility online
• Increased website traffic
• More leads mean more conversions
• Higher trust and credibility of your brand
• Hike in User experience
• Improves click-through rate

Ways to implement effective SEO tactics:

It has three main elements-

1. Technical SEO- It refers to optimizing your website so that its pages can be crawled and indexed by search engines. It includes;

• Identifying crawl errors
• Ensuring your website is mobile friendly
• Fixing broken links
• Checking website speed
• Removing duplicate content

2. On-page SEO- It is the optimization of actual content that populates your website and the content needs to be created in a way that provides for spiders in information they need to crawl and index the page. It includes;

• Keyword research (Short-tail and Long-tail)
• Content creation While curating the content, you need to combine a range of content like- The keyword itself, title, word count and sentence structure, headings, image tags and other media, internal links, URL, meta description, duplicate content and guest posts

3. Off-page SEO- It refers to all SEO efforts outside of your website. It primarily includes;

• Backlinks building
• Social media promotions Another added component of local off-page SEO is setting up and optimizing search engine business listings, that includes updating your listings on Google My Business, Bing Places and Apple Maps.

Talking about Local SEO, if you operate in a localized market, you’d want to optimize your strategy to attract visitors from local searches. A local SEO strategy is similar to the ones outlined above, but you must ensure your location is included in keywords.

Having talked at length about the role SEO plays in business marketing, the pertinent question arises;

Should you hire an SEO professional or a marketing agency?

It is quite possible that you and your team are efficient enough to implement SEO especially if you have a strong digital marketing and content creation background. But it can be time-consuming and the results would vary significantly if you collaborate with the best SEO company like Qwerty Brand Solutions, that are seasoned digital marketing players and know the inside-out of the marketing tactics. It benefits you to have SEO professionals working on your site because they have the knowledge and expertise to help you create the best campaign. Your campaign will drive better results for your business as you will have experts that know exactly how to optimize to improve your campaign. So, why wait? Hit up the best SEO company today and start reigning!