As with any business, getting the most out of your marketing services is as much about planning and preparation as it is about execution. There are many things you can do to make sure that you are spending your money efficiently and getting the best return on your investment. If you have not yet started building your professional network on LinkedIn, you should give it a go.
Creating an online presence and uploading relevant job postings has never been easier. Utilizing a combination of print, video, and social media marketing services will help you reach new job applicants faster while also generating higher sales leads for your current employees. Working with an experienced team that understands how to leverage each medium to meet your company’s objectives will steer you in the right direction every step of the way.
Get started by reading this article and exploring our top-notch list of LinkedIn marketing services to ensure that your marketing strategy is effective and optimized accordingly.
LinkedIn Marketing Services: What is in a Name?
LinkedIn does not currently maintain a list of approved names for its products and services. It is likely that LinkedIn will begin officially branding its various offerings in the near future, but for now, we have picked a few of our favorites.
Google Adwords for Video Marketing
Google is full of video marketing solutions, and it is easy to add a video to your LinkedIn marketing efforts. The Google Ads service allows you to create TV and digital video ads that can run on YouTube, Google, and other video platforms. You can also create ads that are specific to certain topics or industries, such as auto sales advertising that is focused on car dealers.
Google Adwords for Print and Online Marketing
Google does a great job of serving up a variety of different types of ads, and it understands how to adapt its ads to work best for each of its properties. You can create ads for online publications, webinars, and other digital content. Additionally, Google knows how to serve up ads that are relevant to each individual’s interests and location, allowing you to target your recruiting efforts accordingly.
LinkedIn offers a rich set of tools and resources to help you grow your professional network, including professional profiles, job listings, and networking groups. By creating a professional profile and uploading relevant job postings, you can increase your LinkedIn’s “ recommendation score ” and increase the number of qualified leads your company is receiving.
Landing Page Optimization (LPO)
LinkedIn’s official website has a number of landing pages that you can use as a base to build your marketing efforts. By creating your own landing pages, you can focus on serving your particular needs and clients’ wants and needs, while still delivering the appropriate amount of value to your prospective customers.
SEO for LinkedIn Ads (Search Engine Optimization)
SEO for LinkedIn ads is a two-step process. First, you will need to optimize your website for SEO, and then you can focus on optimizing your job postings for search engine optimization (SEO). When it comes to SEO, there are a number of things you need to keep in mind, including using the “horse ride” method to maximize page rank, revising your content to adhere to the highest standards of grammar, and using the right keywords and phrases to appear in search engine results.
Virtual Assistant (V.A.) Marketing
Many companies use freelance workers who are not properly compensated for their efforts. You can avoid this problem by marketing using a virtual assistant like a V.A. You can schedule meetups and events with Google+ Hangouts, which provides a level of interactivity that allows you to control the camera, play games, set goals, and receive support from your best friend.
Meeting and Event Planning with Facebook and Google+
Facebook and Google+ have been great for business networking and professional communication for quite some time. You can use these social media platforms to hold events, schedule meetups, and create online hangouts. You can also use these platforms to promote your business and connect with potential customers or clients.
LinkedIn is a great platform for connecting with and making sales to past and current employees. It can also be used as a marketing tool to connect with new leads and customers. However, you must use LinkedIn’s strengths to their fullest advantage. In order to get the most out of your LinkedIn marketing services, it is critical that you plan ahead. Work with an experienced team that understands how to leverage each medium to meet your company’s objectives. By following these tips, you will be well on your way to creating a successful LinkedIn marketing campaign.