We believe that if you have the time and patience to learn new approaches, you can handle basic SEO on your own. In many cases, the best SEO strategies are the most fundamental ones. The moment your site has been optimised to a certain degree, the focus shifts to fine-tuning it with more technical and subtle tweaks.
Hiring one of the top SEO companies in India might be the next step if you reach this stage or if you simply do not have the resources to do it yourself (and the funds to do so).
It's not great to pay a company to handle your search engine optimisation, only to find out later that they did shady things that could have hurt your business or reputation.
SEO companies that seem too good to be true usually are. Here are some warning signs to look out for when hiring an SEO company:
1. Bogus Guarantees
To put it bluntly, you should look elsewhere if an SEO agency promises you the top spot on Google. No company can guarantee you'll appear on the top page of search results without resorting to spam or dubious methods like link buying, depending on how competitive your niche is. No SEO company is worth your money if they start spouting out statistics about your site's performance without first reviewing your content.
2. Low Visibility
How can you trust an agency to improve your rankings if they can't even improve their own? Any company whose offerings you're considering using should ideally rank quite well in relevant online searches. It's worth investing a little more to have peace of mind, since a high ranking indicates that the organisation knows current trends and tactics for promoting your content.
3. Sketchy Plans
Do not accept nonspecific, buzzword-filled responses to your question about the company's efforts to improve your position. Any reputable SEO firm will be happy to explain their methods in depth to a customer, including everything from long-term and short-term strategies for increasing exposure to how they will optimise your website to improve its search engine rankings. If they can't, you may conclude that they don't know enough about the industry to be of use. Get regular updates on their progress and ensure you completely grasp the job they're doing for you and its possible advantages. Moreover, don't let businesses bamboozle you with jargon; a reputable SEO agency will explain everything. Technical SEO can be complex if you have no background knowledge.
4. Outdated or Unsavoury Approaches
Keep an eye out for any SEO firm that openly uses deceptive "black hat" or otherwise unsavoury practices to increase your site's ranks. Leave if they recommend strategies like keyword stuffing, link farming, guest blogging or link exchanging. If you try to improve your SEO by using old or unpopular methods, it won't work, and it could hurt your online reputation and bottom line in the worst case.
5. Lack of Clients
Before giving an SEO firm your hard-earned cash, do some preliminary research on them. Always do your "homework," asking for satisfied customer recommendations before hiring an SEO firm. If a business tries to keep its clientele under wraps, it probably has bad news to share. An excellent way to get a feel for what to expect from a firm is to shoot out a brief email to a few of their recent customers.
6. Plagiarised Content
Finding a section of text from their websites, such as an "About Us" page or a goal statement and doing a simple Google search is one of the quickest ways to figure out whether an SEO agency is real. You can rely on the plagiarism checker to accomplish the same thing instantly. A huge warning sign would be if you discovered that the company's website content was plagiarised from elsewhere and presented as their own. Even if it means putting the firm's own reputation at risk, no company should work with a company that steals content.
The Bottom Line
It's tempting to hire an SEO company that promises miraculous growth in your traffic and sales, but consider that using unethical business techniques may have a devastating impact on your site's rankings and customer trustworthiness. Always remember the aforementioned red flags before hiring a top digital marketing company in India. Or, you can get SEO and other services from QWERTY Brand Solutions at reasonable prices.