ROLE OF DIGITAL MARKETING AGENCIES INCREASING CLIENT’S ROI

Today’s world is undeniably digital. New technologies from social media to GPS systems to artificial intelligence and digital twins make the planet unrecognisable from the times 20 years ago. With the world going digital at an envious pace, businesses have to tap into the digital marketing techniques to effectively promote their product/ services. Online visibility is of utmost importance for any business enterprise to sustain in the market. Adapting to Google search engine algorithms, user-intent ads & powerful social media, they can expand their outreach in the global markets as well. Digital marketing cannot survive in isolation from the traditional marketing strategies. Innovations like seeing a QR code embedded in a newspaper ad shows the rate at which digital marketing is amalgamating with the traditional techniques of advertising. Hiring a competent digital marketing agency is an imperative for every business to reach their business goals & enlarging their ROI. Let’s delve into the nitty-gritties of a Digital marketing agency and its features.

WHAT IS A DIGITAL MARKETING AGENCY?

Simply put, a digital marketing agency is an entity that provides a wide range of digital marketing services to its clients under one roof. There is an array of activities that are carried out by a digital marketing agency such as:

• MONITOR

• How many sales conversions are there?
• Where do they spend a lot of time?
• What content do people like?
• What people are looking for?

• DIGITAL MEDIA USED

• Internet
• Mobile applications
• Instant messaging
• Podcasts
• Digital TV
• Billboards
• Radio channels
• Social media

• DESIGN INITIAL STRATEGY MIX

• Social media
• Advertising
• PPC
• Content
• Messaging
• Other digital channels

• DEVELOPING THE CAMPAIGN

• Content
• Web design
• Graphics
• Schedules
• Identify the media
• Ensuring the campaign is ready for all devices, all protocols & specifications

• RUNNING THE CAMPAIGN

• Who is the user?
• What is the user following?
• What does the user do on the internet?
• Digital channels used most by the user for a product/ service
• User location
• User’s usage of digital media
• User actions on your website
• User actions on competitor websites

• CLOSURE

• Analysis
• Report
• Revise & rework campaign (if necessary)

When talking about the best SEO companies, they look into the offline elements like print & public relations, collaborate with other departments to ensure that the campaign is in line with the company’s objectives. This brings us to discuss the different types of Digital marketing agencies that are present to support a wide range of businesses.

TYPES OF DIGITAL MARKETING AGENCIES:

• Inbound marketing agency/ Ful-service digital marketing agency
• SEO company
• Digital Ad (PPC) agency
• Social media agency
• Digital marketing consultant

DEPARTMENTS IN A DIGITAL AGENCY:

• Account managers/ Client servicing team
• Content team
• SEO team
• Design team
• Development team
• Social media team
• Quality analysis team

Definitely while talking about different teams in a digital agency, they all cater to different needs of their business clients and provide expert strategic solution to their marketing needs. So, the question arises:

WHAT IS THE BENEFIT OF PARTNERING WITH A DIGITAL MARKETING AGENCY?

Digital marketing is not a cake walk. It definitely requires experience, long standing in the market, expertise to write Facebook pages, blog posts or others. The new-age customers want to know everything about the company before buying their service/ product. It becomes pivotal for any business to collaborate with a seasoned digital marketing company in Gurgaon, if they want to create a niche for their business that is futuristic. A digital marketing agency will offer a package of comprehensive services that are best fit for your budget and goals as well.

ADVANTAGES OF HIRING A DIGITAL MARKETING AGENCY

For creating a credible brand image for your business, a digital marketing company sets everything in place, right from curating appropriate content, handling social media posts to advertising on varied online platforms. When you partner with a marketing agency, their team takes care of establishing a unique virtual image for your business on online channels. A digital marketing agency:

• Can focus on running your core business operation
• Will reduce the overall cost of hiring, salary, office setup pricing & other expenses
• Provides access to implement latest marketing tools & technologies
• Will apply result-driven marketing techniques based on target customers
• Reaps more ROI, meaning more customer footfall and business expansion
• Is cost effective
• Drives in more solutions with creative bend
• Meet the business deadlines before time

A digital marketing expert like Qwerty Brand Solutions, would definitely start by understanding your business and your target customers, gather relevant data about the current state of your business brand in the marketplace and employ the most suited business strategy for your brand expansion.