Case Study: Qwerty Successful Lead Generation Campaign for a Medical Tourism Firm in Russia

Case Study: Qwerty Successful Lead Generation Campaign for a Medical Tourism Firm in Russia

Case Study: Qwerty Successful Lead Generation Campaign for a Medical Tourism Firm in Russia

Client Background:

The client is a leading medical tourism firm offering high-quality healthcare services to international patients, with a particular focus on the Russian market. They approached Qwerty, a branding and marketing agency, to enhance their lead generation efforts in Russia and increase the number of qualified leads for their medical tourism services in India.

Campaign Objective:

The primary objective of the campaign was to generate a significant number of leads from Russia for the client's medical tourism services in India, with an emphasis on quality leads that have a high likelihood of conversion.

Campaign Strategy:

Qwerty devised a multi-faceted digital marketing strategy to achieve the campaign objectives:

  • Targeted Advertising: Qwerty conducted extensive research to identify the most relevant audience segments within the Russian market interested in medical tourism services in India. This involved analyzing demographic data, online behavior patterns, and healthcare preferences of the Russian audience.
  • Content Marketing: Qwerty developed compelling and informative content tailored to the needs and preferences of the target audience. This content was disseminated through various channels, including social media, blogs, and online forums frequented by Russian individuals seeking medical treatment abroad.
  • Paid Advertising Campaigns: Qwerty implemented targeted paid advertising campaigns across Russia. These campaigns utilized advanced targeting parameters to reach individuals with a high propensity to avail medical tourism services.
  • Lead Magnet Creation: Qwerty created enticing lead magnets such as e-books, guides, and webinars offering valuable insights into the benefits of medical tourism in India. These lead magnets were promoted strategically to capture the interest of potential leads and encourage them to provide their contact information.
  • Conversion Optimization: Qwerty optimized the client's landing pages and conversion paths to ensure a seamless user experience and maximize lead generation efficiency. This involved A/B testing different elements such as headlines, call-to-action buttons, and form fields to identify the most effective combinations.

Analysis and Insights:

  • Targeted Approach: By identifying and targeting specific audience segments within the Russian market, Qwerty ensured that the campaign reached individuals most likely to be interested in the client's services, thereby maximizing lead quality and conversion potential.
  • Content Relevance: The creation of relevant and informative content helped establish the client as a trusted authority in the medical tourism domain, fostering trust and credibility among prospective leads.
  • Optimized Conversion Pathways: Through continuous optimization of landing pages and conversion paths, Qwerty facilitated a smooth and frictionless journey for users from initial engagement to lead acquisition, ultimately driving higher conversion rates.

Campaign Results:

  • Lead Generation: Qwerty's campaign generated a total of 6,666 leads from the Russian market for the client's medical tourism services.
  • Qualified Leads: Out of the total leads generated, 20% were deemed qualified, indicating a strong level of interest and intent to avail the client's services.
  • Cost per Lead: The campaign achieved an impressive cost per lead (CPL) of Rs 45, demonstrating cost-effective lead generation.
  • Conversion Rate: Qwerty's efforts resulted in 220 leads successfully converting into customers, highlighting the campaign's effectiveness in driving tangible business outcomes.


Total Amount (Per Month): 3,00,000

Total Leads (Per Month): 6666

Qualified leads Percentage: 20%

Conversion Percentage: 33%

Name Number Percentage
Total amount (Per Month) 3,00,000.00
Total Leads (Per Month) 6666
Total Qualified Leads 1333
Qualified Percentage 20%
Cost Per Lead 45
Total Converted Leads 220
Conversion Percentage 33%



Qwerty's comprehensive digital marketing campaign not only succeeded in generating a substantial volume of leads for the client's medical tourism services in Russia but also demonstrated the agency's expertise in crafting targeted strategies that deliver tangible results. By leveraging a combination of strategic tactics and data-driven optimization, Qwerty helped the client achieve their objectives and establish a stronger presence in the competitive international healthcare market.