There are brands that simply sell, and there are brands that build a personality, have a vision, connect with people. Clearly you want to be the latter. We live in a world of constant change where technology is advancing, information is booming and marketers are expected to adapt to survive. In this flux of never-ending race, a thought-out branding strategy could be all that there is between a successful and a failed brand.
- Purpose – Although most, if not all, brands are in business to make money, what is the larger purpose? What does your brand plan to achieve in the next as many years? How is your brand going to contribute to the quality of life of your consumers? Will your brand drive social and environmental change? In short, does your brand have a sense of purpose? We help businesses understand what their overarching goal must be, and also help them in charting out a clear vision and structure a brand promise, which their consumers come to expect of them.
- Voice – Much like each of us has a distinct characteristics and traits, it is very important for brands to outline and develop their own individualistic personality. We help brands carve out a distinct voice so that it makes it for their audience to relate to and connect with. Studies have shown that people trust a brand more when it has a uniform messaging.
- Ethos/Identity – While it may sound like an abstract concept, Brand Ethos is all of what makes a brand. The DNA of the brand, its culture, its voice, its mission and vision are all that make up the identity of any brand, and also set them apart from the sea of competition. We thoroughly understand the necessity for each brand to have its own unique identity. We help brands to identify and follow their ethos by helping them identify their audience, establishing the voice and tone and, lastly, supporting it with compelling design!
- Advertising – Your brand has gotten a distinct personality and it has been supported by the best-in-class design. You have also identified where your potential consumer is and the digital channels he is most active on. But do you know how to best engage, convert and retain him? We help businesses across spectrums to identify and utilize best channels of mass awareness, communication and engagement.